Prime 40
Reclaim Your Throne – Transform Your Body, Reclaim Your Life
About Prime 40
Prime 40 is a faith-rooted health and fitness program specifically designed for high-performing men over 40 who are ready to stop tolerating the gap between the life they’ve built and the body they’re living in. We understand that you’ve given everything to your career, your family, and everyone around you—and now it’s time to invest in yourself. Whether triggered by a health diagnosis, a life milestone, or a moment of brutal honesty, Prime 40 helps you reclaim the vitality and strength you once had.
Our bloodwork-first approach ensures that every recommendation is grounded in your biology and personal health data. We believe that honoring your body is a spiritual practice, and our program integrates faith-based principles with cutting-edge fitness science. With our 12-week blueprint and group coaching, you’ll join a community of like-minded men who are committed to becoming the best versions of themselves. It’s time to step back onto your throne.
Our Programs
12-Week Blueprint with Group Coaching
Our flagship program featuring a comprehensive 12-week transformation blueprint combined with expert group coaching. Designed specifically for men 40+ to rebuild strength, energy, and confidence. Includes personalized guidance and community support throughout your journey.
Bloodwork-First Health Assessment
Begin your transformation with a complete health assessment that prioritizes bloodwork analysis. We examine your biology at the cellular level to create a personalized roadmap tailored to your unique physiology, ensuring every recommendation is backed by science.
Faith-Rooted Wellness Coaching
Our holistic coaching approach integrates spiritual principles with fitness science. We believe in honoring your body as a temple and help you align your physical transformation with your faith and values, creating sustainable lifestyle changes that extend beyond the gym.